As the real estate industry evolves it seemingly becomes easier to market your house without the use of a professional. Knowing whether to use a REALTOR® or sell privately (FSBO) can be difficult to determine. It is important to understand what a good agent will bring to the table. Some of the main advantages of using a professional include: emotional objectivity, knowledge and marketing reach.
Before you decide to take on the job of selling your house privately ask yourself a few key questions:
1. Am I ready to emotionally detach myself from my house?
Sellers generally become attached to their home. Most consider their home a sanctuary where they create an environment of relaxation and exhibit their own style. It is difficult to let go of something that has become a part of you over the years.
A home becomes your canvas; a painting of your life. Albums are filled with photos from 10 years of holiday family events: Christmas mornings, Easter egg hunts and 4th of July barbeques with hamburgers, hotdogs and fireworks. Walking across the floor you instinctively know what boards will creak, how to get the toilet to stop running and how to open the screen door in a second flat when no one else seems to have a clue. While some things may have once seemed like an annoyance they are now a part of what makes a home your own.
Additionally, it can be difficult to maintain objectivity as buyers critique your home. Something you find endearing, that make it so special to you, may be the opposite for a buyer. It is important to listen to buyer criticisms and to be open to suggestions for improvement. A REALTOR® will serve as an emotional bridge helping you maintain an air of calm during the selling experience.
You’ve decided to enlist the help of a professional to help you sell your home. Here are some tips to help you find a real estate agent that will serve your needs best…MORE
1. Find at least three real estate agents to interview.
Ask friends, family and even neighbors for recommendations. Who did they use when sold their home? Would they use that same agent in another real estate transaction? Did they feel safe and trust the agent they used throughout the selling process?
Use the internet. Buyers are using the internet in increasing numbers to find homes. An agent with a website near the top of a search engine for competitive phrases will likely hold an edge over an agent that doesn’t. Further, it is a great way to evaluate an agent before you even pick up the phone to arrange an interview. Simply go to your favorite search engine and conduct a search. Try different variations like “Your City real estate”, “Your City REALTOR” or even “Your City home for sale”.